‘Shuddh desi swadeshi’ Jeans from Patanjali coming soon

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‘Shuddh desi swadeshi’ Jeans from Patanjali coming soon

NEW DELHI: Baba Ramdev’s ‘swadeshi’ jeans will be in line with Indian culture and tradition, and similar to Indian clothing, Patanjali CEO Acharya Balakrishna told ET.\r\n\r\n“Jeans is a western concept and there are two things we can do with western concepts.Either boycott them or adopt them but customise them to suit our traditions. Jeans have become so popular that they cannot be taken away from the Indian society. Swadeshi jeans will be Indianised jeans in style, design and fabric,” Balakr ..\r\n\r\nRead more at:\r\n//economictimes.indiatimes.com/articleshow/54277805.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst